With consistent innovation coming from some of the best optics manufacturers in the world, it can be hard to keep up with model changes and updated features. Take a look at new arrivals from legendary companies like Athlon Optics, Swarovski Optik, Leupold, Leica, Pulsar and more!Discover more new arrivals! Explore the latest firearms, optics, and accessories in our New Arrivals collection here: New Firearms and Optics.